You can’t hide it: This is the one makeup step that’s aging you—at least according to Gen Z.
Concealer is apparently on the way out, according to young TikTokkers who swear by under-eye camouflage, calling it a “game changer” for their complexion.
While some are swapping concealer for bronzer to hide their dark circles, others have ditched the product altogether, arguing that it accentuates fine lines and doesn’t look as natural.
“I’m never using concealer again,” vowed one creator.
Even makeup artists agree that heavy under-eye concealer is suffering the same fate as liquid eyeliner or skinny jeans – also undone by Gen Z.
“I’ve been removing a super shimmery under-eye concealer for myself and my clients,” Los Angeles-based makeup artist Delina Medhin told Allure, adding that “less makeup looks better in person.”
“Times are changing”.
In the wake of the pandemic and the subsequent emergence of the “clean girl aesthetic” — characterized by minimal makeup, sleek styling and slicked-back hair — the rejection of thick, tousled products seems like a natural progression.
Anita Bhagwandas, a beauty writer and author, thinks that “people are fed up” with the overdone, exaggerated, over-perfect look advertised on social media, prompting “a movement towards embracing ‘real’ skin and ‘real’ texture”. of skin,” she told Refinery29.
And, NYC makeup artist Karol Rodriguez told Allure that people are now “questioning the real need for any product.”
“Everyone is trying to achieve maximum impact with minimum effort,” they said. “In the same way I don’t know anyone who wears underwire bras anymore, a super shiny under eye feels a bit over the top.”
But because not all complexions are created equal, not everyone is so quick to dismiss their holy grail products. For those with darker skin tones and visibly dark under-eyes, concealer is a must, a woman whose name has been changed to Aliyah told Refinery29.
“This trend is a no from me. I need concealer as a minimum,” the 27-year-old told the media. “My dark circles are literally purple and I know if I go to work without concealer everyone will be like, ‘Honey, are you okay?’
While experts hope the health concealer trend will inspire widespread acceptance of shades across skin tones and complexions, Medhin has some advice for those who are still clinging to their under-eye products but want to look natural.
“If you insist on less concealer, just put it in the inner corner in the darkest hollow of the eye and in the outer corner to brighten and lift the eye,” Medhin told Allure. “The trick here is: make sure the concealer matches your skin tone SEEMS like nothing.”
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Image Source : nypost.com